Craig Bruce hosts Game Changers: Radio. Episode 3
The Triple M Grill Team reimagined sports entertainment on FM radio in the early 90s.
Eddie McGuire was also the first host and original face of Triple M Football, bringing AFL to FM.
Since 2009 Eddie has hosted Triple M Melbourne's Hot Breakfast, taking the show from a 3 share to the #1 FM breakfast show with a mix of news, talk and sport that changed the game in Melbourne and became a template for Triple M's breakfast recovery nationally.
Eddie talks frankly about the radio business and the secrets to his success.
'Every day is a new day. Every day is a new show, and it's rate or die. It's as simple as that'.
Each week, radioinfo readers will be the first to hear the latest episode from midnight Sunday, well before it is released to the the general public.
In coming weeks you'll hear from James Brayshaw, Sam Cavanagh and Mick Molloy.