FIFI BOX
Fifi Box is a game changer. She got her first break on the national stage as co-host of MMM's Shebang with Marty Sheargold and Byron Cooke. The show reached #1 around Australia in 2004. Her on-air chemistry with Marty is still recognised as one of the most potent combinations on FM. Fifi moved to the Today Network in 2008, hosting a national weekend breakfast show before taking on national drive with Jules Lund in 2011. The show became one of the first truly social, multi-platform shows on radio. Fifi hosts Fifi, Brendan & Dave on Fox, which became Fifi, Dave, Fev & Byron in 2017.
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2:32 Acknowledging the latest great ratings
3:15 Talking about the competitiveness of the current market
4:10 Explaining why brought Brendan Fevola to the current team
6:15 Craig Bruce telling a story about Fevola
7:20 Explaining that Fev is so real and raw he doesn’t realise he’s good radio talent
7:28 Describing her start in radio
8:52 Pitching a show to Triple M with Phil Brandel that got a go in a non-ratings period
10:50 Explaining how the late night, non-ratings shift allowed her to learn
11:56 Being on air without a filter
12:37 Remembering hitting her rock bottom and what it taught her
13:23 Working as a nanny and realising that radio is what she wanted to do
14:15 Craig Bruce commending Fifi on how she broke through into the industry with hard work and tenacity
15:55 Sharing her secret to making it on air
16:22 Creating her own opportunities
17:01 Explaining the importance of mentors and management who let you try things
17:37 Craig Bruce explaining a memorable story arc created by Fifi
19:38 Being a young female working at a blokes station
21:10 Making The Shebang with Marty Sheargold
24:19 Reacting to Marty's definition of chemistry on radio
26:20 Declaring the importance of the pause and pace in a program
27:48 Citing Byron Cooke as an example of an anchor who completely understands his role
29:53 Describing her version on why The Shebang didn’t survive
32:16 Laughing about her first encounter with Russell Brand (watch the first encounter here)
36:25 Having the guts to replace Hamish and Andy, the 'irreplaceable program'
37:30 Failing and bouncing back
38:05 Working with Jules Lund and how important he was to the success of the program
42:02 Explaining the importance of a social media following outside of the radio
43:00 Managing social media and the role it plays for a host
44:10 Craig Bruce acknowledging the power of broadcast above social media
46:25 Exploring her confidence in her own ability to manage the content and an audience
47:20 Acknowledging the importance of great mentors
47:59 Declaring her love of the breakfast radio
48:58 Explaining how much of the real her she shares with her audience.