JEFF ALLIS: RATE OR DIE

Jeff Allis spoke to Craig Bruce on Game Changers: Radio.

Jeff Allis is a game changer.

Jeff is one of the leading radio and marketing executives in Australia. He spent close to two decades at Austereo, starting as a mid-dawn announcer at SA-FM and reaching a national programming role during the late 90s and early 2000s. During his time at the helm, he was famous for his rate or die approach to radio. He gave Hamish and Andy their first break, took Kyle Sandilands from the bush to the big city and hired and worked with Eddie McGuire and Mick Molloy (and many other game changers).

He is a man of many talents. In 2000 he co-founded Boost Juice with his wife Janine. He left the radio industry in 2007 to expand Boost Juice, turning a one-brand company into into a multi-retail branded international company, Retail Zoo.