NICK FERRARI REFLECTS ON HIS RADIO CAREER
Nick Ferrari is a UK game changer. He is breakfast host of LBC London’s number 1 commercial talk format. Nick is a formidable broadcaster. No issue is off limits. No listener is left behind. His pedigree in journalism is second to none, and he brings a 'newspaper daily planning' approach to his show every morning. You can follow Nick on Twitter.


READ THE SHOW NOTES
2:02 Discussing the commercial radio landscape in UK
4:19 Talking about his father, a journalist
5:10 Recalling his first job (reading copy over the phone to the copy takers in London for his dad)
6:00 Noting the influence of family on story telling
6:47 Remembering his first proper job at the Sunday Mirror
7:15 Talking about his mentors: his dad, Rupert Murdoch and Kelvin MacKenzie
7:46 Craig quoting 'journalists are paid to by sceptical not cynical'
820 Offering a definition of journalism
9:14 Making his way into radio
9:53 Returning to radio after being unemployed
10:38 Sharing his philosophy on what kind of politics work best on talk radio
12:30 Designing a program and creating the best balance
13:05 Rejecting the idea of set topics on set days
13:38 Laughing at being asked about the production meeting (due to the lack of one)
14:48 Curating content within the program
15:16 Understanding the audience when curating content
15:42 Defining his audience
15:56 Sharing your life on air
17:59 Understanding how a rich story like Brexit influences talk radio
18:40 Deconstructing why Brexit was so divisive
19:30 Becoming the story: Nick’s personal involvement in the Brexit story
20:10 Defining the difference between what he does and the newsroom
21:26 Orchestrating a pivotal moment in the Brexit campaign
23:20 Explaining how he can stand in the middle of a debate like Brexit
24:13 Taking a radio station from the bottom of the ratings to the top
25:37 Getting feedback
26:30 Answering a call from Rupert Murdoch
28:03 Advising young people wanting to get into radio
28:56 Maintaining your sense of humour
30:15 Keeping a story thread running through your program
32:20 Understanding the difference between a tabloid stunt and creating an angle.